Influence has become much more than knowledge share or public speaking. Today global business entities are earning $6.50 from every dollar thay invest in influencer marketing, according to a Tomoson poll. So in a particular way influence is a new market that can affect consumers buying attitude, and enhance B2B trading communications.
What is Influencer Marketing?
Speakers have a great powerful tool to communicate with people and be a trustful source for them in building opinions. Social Media Platforms is making the mission easier through closer connection and various channels and mediums. Also for businesses core, companies are counting on Management Platforms that give a better presentation of their ideas for investors, like:
How to influence in your industry and wider the range of investment in steps next by…
#Step 1 FOCUS
All what you need as a start to influence in business, is to know exactly what your passion is about. Focusing in a certain concept is a professional way to reach goals faster. In Influence Marketing you need to convince audience with an idea or push them take an action, so express your passion in order to create a plan.
#Step 2 CREATE
Each minute we have 1,400 blog posts, 2,460,000 pieces of Facebook content, and 277,000 tweets posted globally, which means alot of noise everywhy and for all trends. And here your role as an influencer comes, to create a creative aspects about your specific field, and start to share with audience. This way will build a trust, and gives you credibility on your audience minds. And for sure will make taking action is easier process than direct sales, or traditional marketing tools.
#Step 3 THINK
86% of influencers operate at least one blog to spread the word, which making the experience of influencing is not just about existing but making a difference as well. Have an opinion and share it with your community. It will enhance trust, credibility, and engagement with your target audience. Start with:
- attending industry trade shows.
going to conferences/industry events.
landing public speaking engagements.
Marketing is still producing many concepts that you can follow to create a powerful business model in each industry. Read more about WINCH– Logistics Organizational Management Challenges In 2020